Responsive designing is the most common way of optimizing the design such that all the significant data is presented in an ideal manner. They cancel the need for a different design and development process for each new gadget on the market. These kinds of websites are adaptable to more than one electronic gadget. What can be better than having a website which is responsive in nature and can run on multiple devices? Such as phone, tablet, desktop without any hassle. A responsive website is an idea to make the site user-friendly.
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To understand the working of a responsive website in a better way. Let us take an example of a user visiting your site from a desktop, but due to some technical issue, he has to switch to a phone. And the website automatically adjusts to the mobile view. So, this is the responsive behavior of a website where the site manually adapts to the variations in resolution and size of the screens.
The concept of a responsive site came into existence with the rapid use of mobile phones, tablets, etc. According to the experts, the usage will be rising in the future with a high speed. So, the development of such sites has become a necessity. In order to provide a flexible layout to its users. Whether, being a desktop monitor, laptop, smartphone, or tablet. And apart from this, a responsive site not only enhances user experience but also enables businesses to attract more audiences towards their brand and products. Thus, increasing the engagement of the website and businesses profit.
Why Responsive Website Design is Important?
Also, nowadays development of a responsive website has become a priority of professional developers. So, that it can respond and resize itself depending on the device being used to view it. As consumers expect working of everything at their fingertips. This will increase the no. of users due to the ease of operating.
But there are of course some factors that have to be kept in mind while designing a responsive website for your company or brand and the list is as follows:
- Website’s content
- Layout,
- Text & image size,
- User experience,
- Pixel density, and
- The flexible user interface,
- Reactive,
- Accessible,
- Readability, width, and size of the user device.
In today’s era, responsive website designs are the reason behind the successful response of websites. This enables the website to be speedy with top-notch quality, and have eye-catching designs and appearance.
These factors will help you to achieve effective results even at the early stages. Hence, do keep them in your mind while working on your next responsive website. Therefore, will lead you to be a successful and profitable business.
The responsive website has become vital with loads of advantages to the users, developers, and businesses.
Benefits of responsive website
So, these are the following benefits of responsive websites:-
1. Enhanced SEO: Responsive web design has become important for search engine optimization. As Google takes into notice the responsiveness of the website as one of the ways for determining the rank of the website in the search engine results page. It helps to show the result near the top. Search engine optimization (SEO) is also vital in bringing new visitors to your website. As the backlinks and bounce rates convert into a high search ranking of the website.
2. Improved User Experience: A good user experience can be achieved through a responsive website. The quality of user experience is directly proportional to the time spent by them on the website. The automatic adjustments to the screen size without distortion improves the user’s accessibility. The ease of reading and navigating drastically improves the working and usability of the site. As a result, the user experience will be enhanced and they’ll spend more time on your site.
3. Easier Maintenance: If there are multiple versions of the website, the developers have to divide time and resources on managing each and every website. But with a responsive website, you have just one website that will adapt according to the device. This means there is just one website that requires updating. A responsive website has quick and effortless maintenance. Moreover, there is a decrease in the maintenance process.
4. Easy Website Analytics: Dealing with numerous variants of a website expects developers to follow clients’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site significantly works on the checking system. Google Analytics and comparable tools presently serve responsive websites by tracking and analytics into a single report. Multiple report hassle has vanished. And the ultimate goal is to decide in regards to how the content is performing on various devices is done easily.
5. Lower bounce rates: Bounce rate is the percentage of visitors on a website who navigate to another site just after seeing a single page. A responsive website provides a smooth and hassle-free user experience with the high speed of web pages and content’s top-notch appearance. Thus, making the visitors stay on the site for longer and reducing the bounce rate. As they will be inclined to click through and explore everything on the website that you’ve got to offer.
6. Higher Conversion Rates: In any case, creating a steady client experience across all gadgets is vital for converting new customers. Lowering the bounce rate is a great first step. Providing them a single-screen workplace is necessary. And now, that further developed client experience and trust lead to better conversion rates. It could be regardless of whether generating leads implies signing up newsletters, making a purchase, or booking a call.
7. No Duplicate Content Penalty: Duplicate content has the capability of lowering the website rankings. Now Google has started including mobile-friendly sites into their rankings. So, the content published on the mobile web has the chance of crossing over with the desktop content as the Url’s are different. That is you could be publishing duplicated content without being aware of the same. But with a responsive website, the hassle can be avoided.
8. Cost Efficient: It is feasible to oversee separate websites for quite some time. However, it will require additional time and money in the future. But, responsive websites can definitely eliminate development time and cost. As the responsive website approach empowers to advance the business for different kinds of gadgets with the use of a single site. It leads to saving up the funds and investing them in the future for the betterment of the business.
To conclude, Responsive websites are the future for a flourished and profitable business. They are cost-effective, hassle-free, and work with minimum effort. So, next time be a responsible businessperson and choose a responsive website.
I’m Olivia, a chief editor at Webtrills.com, and author on the Tutorials Website.
